The market for vegetarian products and meat alternatives is growing rapidly and there is obviously a need to help consumers identify these products.
The legal registration of the V-Label started in 1996 in Switzerland and has been used since then on countless products, ranging from small brands to the biggest supermarket chains across Europe, making it the most widely used vegetarian symbol world-wide.
The V-Label is registered in the EU and internationally. The V-Label GmbH was founded to coordinate the trademark rights and the international cooperation of the V-Label.
Over the years, a lot of work has been done on the elaboration of rules, conditions and many other requirements for the use of the symbol.
For more information see the V-Label website.