With a growing number of not only vegans and vegetarians but also people who actively reduce their consumption of animal products as well as meat industry stakeholders exploring alternative proteins, vegetarian issues have gained relevance in past years. The EVU represents vegetarian interests on the European agenda.

Although we are seeing more and more reliable market analyses for the plant-based industry, data on consumer behaviour and preferences can be improved. Public authorities should carry out surveys in order to get a clearer picture of Europeans’ food choices. This could be the groundwork for policies aiming at making sustainable food choices easier and more accessible.