With a growing number of not only vegans and vegetarians but also people who actively reduce their consumption of animal products as well as meat industry stakeholders exploring alternative proteins, vegetarian issues have gained relevance in past years. This site provides an overview of the latest trends in the plant-based food sphere.

The Smart Protein Report, which was published in 2021, compares retail data from 11 European countries between 2018 and 2020 and shows a unanimous trend: the plant-based food market is growing rapidly. Almost all countries show double-digit growth in sales volume and value.

Germany has the highest numbers with 97% growth in plant-based sales value and 80% in sales volume with a total growth of €817m. The UK comes in second place, where the sales values for pb food grew 73% and 67% in volume, followed by Austria, Romania, The Netherlands, Spain, Denmark, France, Belgium and finally Italy with only 1% growth in sales value and 5% growth in sales volume. Nevertheless the total growth in sales value in Italy represents €490m.

Sales value and volume in discount stores are also strongly increasing which means plant-based food is becoming more accessible.


Smart Protein Report
Food For Thought - The Protein Transformation

The Food For Thought – The Protein Transformation opinion from the Boston Consulting Group and the Blue Horizon Corporation project the alternative protein market to grow from 13 to 97 million metric tonnes a year in the next decade and a half. According to them, in 2035 it will make up 11% of the overall protein market, which would represent a value of $290 billion.

They expect another significant increase in interest for alternative foods once they reach cost parity with the respective animal foods.